Ohio State’s athletic department operated at a $37 million deficit last year despite the football team’s national championship victory over Notre Dame, according to financial documents obtained by The Columbus Dispatch.
Athletic Director Ross Bjork acknowledged the university’s spending issues in a statement:
“While last year’s budget impact is not ideal and there were unique circumstances at play, we have a robust expense and revenue plan that has been implemented and have made great progress in this ever-changing landscape of college athletics.”
Football ticket revenue dropped $16.5 million from 2022, falling to $47.9 million with fewer home games. The athletic department also saw an $8.7 million decrease in royalties, licensing, and sponsorships.
Donor contributions fell $5.3 million, including reduced ticket-related donations.
The football program’s expenses included managing a roster valued over $20 million through Name, Image and Likeness (NIL) deals. Key players included quarterback Will Howard, linebacker Jack Sawyer, and receiver Jeremiah Smith.
Head coach Ryan Day addressed NIL spending on The Dan Patrick Show last week:
“I think the first thing you have to [do] is bring in great people and great families. But, you also have to value them and try to do everything you can to get what they deserve and what’s fair. There is also something to be said for being around a program like ours.”
Day emphasized the need for clearer NIL guidelines while maintaining recruiting standards.
The athletic department expects to improve its financial position as new revenue streams develop. Ohio State begins defense of its national title in August.
